5 things you should know about sync royalties
What is Sync?
While watching a TV show, a movie or an advertisement, one thing that surely grabs our attention is the background music. Whether it is a dance number, a romantic scene or an action sequence, a perfectly synced song can take the whole sequence to the next level.
We’re sure you’ve wondered, is it legal to use someone else’s music in your work?
The answer is yes. But you need to pay for it. It’s called Sync Royalty, and is short for synchronization.
Sync royalty is simply the revenues paid for the use of songs in your videos.
Coca Cola used the 1993 hit song Jaadu Teri Nazar for one of their advertisements.
Apart from advertisements, songs are frequently used in dance reality shows like Dance India Dance, Dance +, Nach Baliye, etc. The makers of these shows pay the PROs for using these songs. This is where the author, composer, and the publisher of the song gets royalties from.
Why is sync royalty better than other royalties?
Sync royalties or licences are considered to be better and more profitable than performance and mechanical royalties.
Here are 3 reasons why.
- All the parties involved get paid.
- The popularity of the song, number of streams, etc. don’t have a say in this. The music is purchased to do justice to the video content and not for the fans to stream and enjoy.
- The rate is determined through a negotiated contract (unlike other royalties where all the rates are set and are heavily affected by the number of streams, popularity, etc.)
Sync v/s Streaming
Unlike streaming royalties, sync royalties prove to be a boon for the artist. Streaming services pay over six times more to the publishers than what they pay to the author & composers. A straight up 50/50 split is observed in here.
Apart from this, sync royalties give an opportunity to the smaller artists who get shadowed by the big shots of mainstream music.
Mainstream artists prefer not giving their music in this way for fear of their PR going down but upcoming artists are more than happy to collect the sync royalties as it helps them reimburse for their falling music sales.
Also, the song getting featured on a prominent show could result in the boost that the artist is looking for.
Does this ring any bells?
The New Wave Of Entertainment
Due to OTT platforms like Netflix, Amazon Prime, Hulu, Hotstar, Zee5, etc. the global movie and TV output has nearly doubled in the last ten years. Hence, opening a whole new window for the artists to get the most out of sync royalties.
The advertising industry is not far behind. The past decade saw a whole new wave of advertisements which were contemporary in nature and adhered to the masses in a revolutionary manner. Teenagers today hold more spending power than they ever had in the entire history of humanity. And nothing caters to them better than some good old music.
Magnum brands like Apple, Google, Coca Cola, etc. are very aware of this model and in response, have created some of the best, musically insane advertisements of all time. This has proved very beneficial for these brands as well as the artists.
This boost has resulted in people using unauthorised music on social media platforms like YouTube, Facebook, etc. This has forced the corporations and rights-holders to wage a war against these creators in the name of copyright strikes and content bans. This is not the apt solution though, the idle remedy would be to make these licenses easy to gain for the creators who seek sync licensing for their content.
Now that you’re well versed wit sync licensing, it’s about time you stop bleeding cash over unauthorised music. And definitely on someone using your music illegally.
Reach out to Joshua Inc. and learn everything you need to about sync royalties and how to empower your music with them.